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Slide Always Practice Safe Design Branding | Style Guides | Websites Why protect yourself? Use a Concept

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Always Practice Safe Design Use a Concept

Concepts allow you to refine your brand, business, product offering or service to a point where every angle has been thoroughly explored until you are left with the best message possible for your target market. Once complete you can hand them off to any developer with the knowledge your vision has been clearly outlines. I picture speaks a thousand words. Developers love concepts as well, they have a crystal clear brief as to how your marketing asset should look and function.

1. Concepts save money and time…. How?

Have you ever built a website, sales video or brand your next trade show? Only to be disappointed with the layout, functionality, over all presentation? Have you been told by your developer ,”It will cost more money”, or “We didn’t realise you wanted that, it wont be ready in time”. A concept eliminates most of these issues and more by displaying exactly what you want and what to expect before a build.

2. Concepts clearly display how it should look and function.

A picture speaks a thousand words. With a concept clearly showing all the elements and how they should function and why they need to be there leaves no interpretation for the developer, and better yet, no excuses.

3. Redesign, tweak, change without incurring heavy build costs.

The best part of concept work is there’s only pixels and animated frames to change, swap around and not dozens of hours being charged for full blown development rebuilding the project to the new specifications. Concepts are a low cost alternative.

4. Allows more freedom to get creative.

My favourite part of the process. Once the key points of the offering have been locked down together with the brand guidelines. Its’ always worth a few hours to loosen up and have a real crack at coming up with something different. I’m always looking how to get a “wow, amazing, thats’ cool, nailed it” elements into the concept. It makes all the difference between near enough and solid good creative.

5. Develop more clarity for service and product offering.

Part of the concept process is to show you what you don’t want. In my experience it’s not easy to discern what you do want until you see what doesn’t work. You might think slapping your product features in big bold images across the page works and that vision has been in your head the whole time. It’s a concept’s job to show you a better way if there is one.My favourite 

Concepts can be useful for most projects, the most common are:

  • Website Designs & Layouts
  • Landing and single product/service pages
  • eNewsletter templates ( EDMs)
  • Wireframes and UX designs
  • Video - animated story boards
  • Trade show layouts and branding
  • Style guides
  • App design & development

"Based on the Gold Coast servicing Brisbane, Sydney, Melbourne Australia"

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Free bedtime reading. I seek out the best Creative Marketing “do it yourself” information that help lower marketing costs, increase brand awareness and grow your customer base.

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